Lights, Camera, Auction!

                                Sidelines TV Features Trendsetting Equestrian Property Sales Specialist,

                                                      Trayor Lesnock of Platinum Luxury Auctions

Jupiter, FL (May 15, 2013) – Trend setting is nothing new to the exclusive equestrian communities of Florida.  For years now, all eyes from around the globe have turned to Wellington to see the latest in fashion, lifestyles, luxury, and the who’s who in the exciting world of equestrian sport. So, it’s no wonder that yet another horse industry-related trend is emerging from this well-heeled population. Auctions, which have long been a fixture in the equestrian world for sale of horses and equipment, have now become a popular method for selling luxurious equestrian properties as well.  Platinum Luxury Auctions, a Florida-based firm headed by its president Trayor Lesnock, is planted firmly in the center of the sales trend. Following the overwhelming success of the auction sale of Carol Cohen’s gorgeous Two Swans Farm earlier this year, Lesnock quickly identified a growing need for date-specific property sales for the elite equestrian.  As always, Sidelines TV is first on the scene to capture the latest information for horse enthusiasts on this new and exciting trend in luxury real estate.  In order to bring the best insight into the equestrian industry, Sidelines TV will be featuring Lesnock in an upcoming episode.

Filming on location from the latest property being offered at auction – an amazing 20-acre modern ranch estate in Jupiter, Florida’s Ranch Colony community, Lesnock explained that Platinum Luxury Auctions specializes in the auction sale of elite and distinguished properties. Being the visionary responsible for the Two Swans Farm sale, Lesnock quickly realized that the auction method of sale is especially significant to equestrians because their properties are often very unique, leaving them vulnerable to challenges with both pricing and finding the right buyers.  A well-executed auction, however, draws a large number of qualified buyers to a given property, and allows them to compete to identify true market pricing, solving each of these problems. Further, equestrians are accustomed to buying and selling at auctions, and Platinum’s penchant for emphasizing the luxury aspect of its auction process fits perfectly with the high-class world to which equestrians are accustomed. Each of the firms’ auctions are implemented with the highest degree of professionalism at the local, national and global level.

Lesnock further noted that Platinum only offers properties valued in excess of $1 million, with a special focus on ultra-luxury and unique properties, of which there are no shortage in the equestrian world. These auctions benefit buyers and sellers alike because they provide the opportunity to eliminate what Lesnock often refers to as “the meddling forces” involved in many high-priced real estate sales, and for buyers to name their price for a property in an open and transparent venue. “It’s really the purest form of a transaction, so to speak,” he added.

Now, viewers of Sidelines TV will have the opportunity to see one of these properties for themselves, and get a full appreciation of the exciting, luxury auction process and the new trend in luxury real estate that is spreading from coast to coast.

The Ranch Colony 20-acre estate that is featured on the Sidelines TV episode is being auctioned on Friday, May 24, 2013.  This elegant, modern ranch estate was inspired by the designs of Mies van der Rohe, one of the pioneers of modern architecture. The property’s large parcel size is ideally suited for the equestrian (allowing as many as 12 horses per acre) or for those simply seeking space and privacy.

Completed in 2012, this brand new residence is characterized by modern, clean design and bright, open spaces.  There are soaring ceilings in both the main living areas (16-17 ft) and bedrooms (13-14 ft). With more than 7,200 interior square feet of living space, 5 bedrooms, and 5.5 baths, the estate is suitable for a large family or for those who love to entertain.  The art enthusiast will appreciate the display opportunities provided by the vast living area (26 ft x 60 ft) and adjacent gallery (16 ft x 64 ft).  Additional features of the estate include an indoor pool (fully enclosed with A/C), outdoor lap pool with oversized patio, 3-car garage and a private gate opening to a winding, stately entrance.  

Ranch Colony is a gated, luxury estate community that is located less than 15 miles from the Atlantic Ocean and approximately 4 miles from Interstate 95.  The community encompasses more than 2,000 acres and features ranch/equestrian, golf and private aviation amenities to the residents living within its five subdivisions.  These subdivisions include The Links (also called “Dye Preserve”), Ranch Acres, Tailwinds, Old Trail and Ranch Estates.  The property itself is located within the Ranch Estates subdivision, an area defined by large acreage parcels and luxurious equestrian and ranch properties.  There are only 41 lots within Ranch Estates – each lot being at least 10 acres in size – creating a private and exclusive environment.  And while this is very much a ranch and equestrian community, Ranch Estates’ rules and regulations ensure that the integrity and appearance of this upscale community is preserved.

The excitement for this auction sale has already begun, with previews being held every Thursday – Sunday from 12pm to 5pm EDT until auction.  The community is gated and guarded, so all visitors much contact Platinum in advance.

Lesnock has been impressed by how quickly the firm’s success in Wellington has caught the interest of sellers across the country, as that sale has lead to another luxury auction in California. On Saturday, June 8^th, Platinum will be holding an auction for the Rimrock Acres estate – a fabulous, multi-purposed equestrian estate compound situated on more than 4 manicured acres within a short drive to both the Pacific coastline and downtown Los Angeles. This luxurious property offers endless views of the Santa Monica Mountains and features a two-story main residence, a two-tiered outdoor living area with a large pool, Jacuzzi and summer kitchen, a tennis court and separate guesthouse with adjacent horse barn/garage. Up to five horses may be kept on the Property.  Again, the excitement is already building for auction day, and property previews begin May 15^th and will be held daily from 12-5pm PDT until auction.  This property was previously offered for $7.25 million, and is now selling to the highest bidder at or above $2.5 million.

For more information about either of these properties or auction details, please visitwww.platinumluxuryauctions.com.  Or call Trayor Lesnock at 800-262-5132 or email inquire@platinumluxuryauctions.com